Let’s make it happen
Knowing how to effectively turn innovative ideas into business results — quickly and at scale — is an outcome of an eclectic career in creative, strategic, and management roles.
I use a hybrid of divergent and convergent methods and skills to produce innovative products and plans that win in the market. Any success is built with the collective and diverse strengths of teammates who approach the work with humility, empathy, discipline, and optimism.
Before learning what motivates your customer, you have to learn what motivates the people on your team.
My experience:
Cross-functional collaboration, matrixed orgs, C-level influencing, session facilitation, networking, external partnerships, hiring, team development.
What are your customers, partners, and competitors telling you with their words, actions, behaviors, and outcomes?
My experience:
Data analysis, qualitative & quantitative research, consumer insights, unit economics, product performance, live CX evaluation, competitive and market scans.
This is where “how may we” and “how will we” meet. Transforming ideas into proof points.
My experience:
Customer segmentation, value prop and persona creation, design thinking sessions, iterative prototyping, financial modeling, pitching, consensus building, funding, product & creative development, pricing, budgeting, multi-channel marketing planning.
Story-having is better than story-telling. Bringing innovation to market and sustainably scaling businesses is the real success.
My experience:
Go-to-market launch, product management and roadmap, customer acquisition, channel optimization, site operations, customer service, training, agency management, team leadership, P&L ownership.
